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July 24th Poker news ... Poker Room Now at pokerroomnow.com
WILL HILL AUSTRALIAN SPORTINGBET BUSINESS TO REBRAND
SAUREZ AXING RUINS PADDY POWER PLOY
The suspension of World Cup footballer Luis Saurez last week for biting another player has short circuited a cheeky plan by Paddy Power's marketers to steal a little FIFA limelight had Suarez gone on to the remaining matches.
The Sunday Independent newspaper reports that arrangements were in train to pay Suarez a million Euros to wear a suitably branded gum shield which would be flashed when he smiled at appropriate moments during the knockout stages - especially when the cameras were focused on team line-ups for the national anthems.
The newspaper reports that Suarez's unfortunate record of using his teeth in games prompted the betting company's plan, which had been in development for a while.
A Paddy Power spokesman told the newspaper: Last summer we had several exchanges with Joel Barras Garcia from Pere Guardiolas management company. The discussions were around sponsoring Luis Suarezs gum shield for his return match to the Premier League following his last biting ban [on Chelsea defender Branislav Ivanovic]. Negotiations broke down over cost but in theory, he was up for it.
We reconnected with Garcia immediately after his latest World Cup biting incident and in principle we had a deal in place whereby Suarez would reveal a Paddy Power branded mouth guard during the national anthems before the Uruguay v Colombia match.
FIFA guards its advertising privileges fiercely, and there would undoubtedly have been a furore, but the gambling group appeared prepared to take that risk for a considerable reward.
SHARP MARKETING AT PARTY POKER NJ.
PartyPokerNJ.com marketers in New Jersey were quick off the mark this week as news broke that up to $82 million in Full Tilt Poker reimbursements is about to reach 30,000 US poker fans (see previous InfoPowa reports).
The site is to offer special bonuses on deposits made from FTP remissions.
The poker information site Pokerfuse reported that players who provide proof of remission payments when depositing at the site will receive 25 percent of $400 or $800 deposits in tournament value.
There are three levels to the promotion. For a $75 deposit, players get $25 of free credits, consisting of $10 for tournaments, $10 for casino and $5 for cash games.
The move gives PartyPokerNJ an opportunity to attract, and perhaps retain, former FTP players.
PAF ADDS ANOTHER ONLINE POKER ROOM
The Alands online gambling operator PAF (Penningautomatfrening) has announced the opening of its third online poker room, this one on the Microgaming Poker Network.
Branded "Heart" the new offering joins "Diamond" on the International Poker Network and "Spade" on Amaya Gaming's Ongame Network.
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