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January 23rd Poker news ... Poker Room Now at pokerroomnow.com

WILL HILL AUSTRALIAN SPORTINGBET BUSINESS TO REBRAND
2015-02-23

William Hill will officially rebrand its Sportingbet.com.au operation as William Hill in the Australian market this week followed by Centrebet and TomWaterhouse in the near future.

Existing Sportingbet clients will be migrated to new local website William Hill.com.au.

This is the exciting first step towards merging three Australian betting brands into one highly regarded, international brand, said Tom Waterhouse, chief executive officer of William Hill Australia. Placing all of our assets behind one brand will allow us to provide our customers with the best possible wagering experience and more diverse betting opportunities.

William Hill has a rich history in betting on racing and sports, and the brand will enable us to leverage decades of global wagering expertise and understanding to help us establish the best possible product for punters in Australia.




SAUREZ AXING RUINS PADDY POWER PLOY
2014-07-07

The suspension of World Cup footballer Luis Saurez last week for biting another player has short circuited a cheeky plan by Paddy Apuestas Deportivas Apuestas NFL Futbol Americano Online Bingo Rooms Play Bingo online How to bet on 2019 Super Bowl Predictions Power's marketers to steal a little FIFA limelight had Suarez gone on to the remaining matches.
The Sunday Independent newspaper reports that arrangements were in train to pay Suarez a million Euros to wear a suitably branded gum shield which would be flashed when he smiled at appropriate moments during the knockout stages - especially when the cameras were focused on team line-ups for the national anthems.
The newspaper reports that Suarez's unfortunate record of using his teeth in games prompted the betting company's plan, which had been in development for a while.
A Paddy Power spokesman told the newspaper: Last summer we had several exchanges with Joel Barras Garcia from Pere Guardiolas management company. The discussions were around sponsoring Luis Suarezs gum shield for his return match to the Premier League following his last biting ban [on Chelsea defender Branislav Ivanovic]. Negotiations broke down over cost but in theory, he was up for it.
We reconnected with Garcia immediately after his latest World Cup biting incident and in principle we had a deal in place whereby Suarez would reveal a Paddy Power branded mouth guard during the national anthems before the Uruguay v Colombia match.
FIFA guards its advertising privileges fiercely, and there would undoubtedly have been a furore, but the gambling group appeared prepared to take that risk for a considerable reward.