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August 25th Poker news ... Poker Room Now at pokerroomnow.com
WILL HILL AUSTRALIAN SPORTINGBET BUSINESS TO REBRAND
SAUREZ AXING RUINS PADDY POWER PLOY
The suspension of World Cup footballer Luis Saurez last week for biting another player has short circuited a cheeky plan by Paddy Power's marketers to steal a little FIFA limelight had Suarez gone on to the remaining matches.
The Sunday Independent newspaper reports that arrangements were in train to pay Suarez a million Euros to wear a suitably branded gum shield which would be flashed when he smiled at appropriate moments during the knockout stages - especially when the cameras were focused on team line-ups for the national anthems.
The newspaper reports that Suarez's unfortunate record of using his teeth in games prompted the betting company's plan, which had been in development for a while.
A Paddy Power spokesman told the newspaper: Last summer we had several exchanges with Joel Barras Garcia from Pere Guardiolas management company. The discussions were around sponsoring Luis Suarezs gum shield for his return match to the Premier League following his last biting ban [on Chelsea defender Branislav Ivanovic]. Negotiations broke down over cost but in theory, he was up for it.
We reconnected with Garcia immediately after his latest World Cup biting incident and in principle we had a deal in place whereby Suarez would reveal a Paddy Power branded mouth guard during the national anthems before the Uruguay v Colombia match.
FIFA guards its advertising privileges fiercely, and there would undoubtedly have been a furore, but the gambling group appeared prepared to take that risk for a considerable reward.
SHARP MARKETING AT PARTY POKER NJ.
PartyPokerNJ.com marketers in New Jersey were quick off the mark this week as news broke that up to $82 million in Full Tilt Poker reimbursements is about to reach 30,000 US poker fans (see previous InfoPowa reports).
The site is to offer special bonuses on deposits made from FTP remissions.
The poker information site Pokerfuse reported that players who provide proof of remission payments when depositing at the site will receive 25 percent of $400 or $800 deposits in tournament value.
There are three levels to the promotion. For a $75 deposit, players get $25 of free credits, consisting of $10 for tournaments, $10 for casino and $5 for cash games.
The move gives PartyPokerNJ an opportunity to attract, and perhaps retain, former FTP players.
RUSSIAN POKER ACE TAKES DOWN BARCELONA SUPER HIGH ROLLER
Russian poker pro Vitaly Lunkin is celebrating his weekend victory in the Euro 50,000 buy-in European Poker Tour Super High Roller, in which he took home Euro 771,300 in prize money in a great start to the tenth edition of the popular Pokerstars series.
51 top players entered for the Super High Roller, which provided railbirds with an exciting display of talented and action-packed spectator entertainment in Barcelona over the weekend.
Final table seats and pay-outs were achieved by Lunkin and Erik Seidel, Steve ODwyer, Mike McDonald, David Benefield, Ole Schemion and Fabian Quoss - an international gathering of highly respected players.
When the heads up phase of play was reached it was Eric Seidel holding a small chip advantage as he faced Lunkin, but there was little in it as the duo battled to and fro and the hours passed.
Then Lunkin managed to pull ahead, forcing Seidel to up his game in closing the gap. It was all in vain however, as Lunkin scored a major double up that put him beyond contention and delivered the first prize of Euro 771,300, bringing his career earnings to well over $5 million.
Nevertheless, Seidel added Euro 557,100 as his second placing reward, boosting his career earnings to over $18 million.
PAF ADDS ANOTHER ONLINE POKER ROOM
The Alands online gambling operator PAF (Penningautomatfrening) has announced the opening of its third online poker room, this one on the Microgaming Poker Network.
Branded "Heart" the new offering joins "Diamond" on the International Poker Network and "Spade" on Amaya Gaming's Ongame Network.
AMAYA GAMING SIGNS UP COGETECH FOR ONLINE POKER
Montreal-based online gambling group Amaya Gaming has signed a deal to supply Italian betting and gaming provider Cogetech SpA with the poker platform from its Ongame Network Limited subsidiary.
The deal follows a similar agreement with Aristocrat Technologies recently (see previous InfoPowa report).
Cogetech, itself a subsidiary of the SNAI group, will use the Ongame platform to power a new poker offering at the IziPoker.it domain.
The signing of Cogetech is an important achievement for us in a key market, said David Baazov, Maya's chief executive. It is a leading and respected brand in the Italian gaming market covering both business-to-business and business-to-consumer verticals. Amaya Gaming will be able to support it across the board and we look forward to working together.
The deal was agreed in partnership with Italian distributor Active Games while the new poker offering from IziPoker.it went live on Saturday alongside the sites existing sports betting, skill, bingo and casino offerings.
Amaya Gaming is a perfect partner for us in the Italian market with outstanding products for both poker and casino,' said Fabio Schiavolin, Cogetech's CEO..
Ongame Network poker is built on a modern platform that enables both stability and new innovative features and Ongame Network is the only provider with full mobile support including both Android and iOS compatibility.